A cooperative advertising, or advertising verticals, is known as a business method to extend the horizons of your budget for the purpose of the advertising campaigns that will be carried out. For this, several companies are allied and obtain a mutual benefit.
This type of advertising constitutes several companies that are located at different distribution levels. Examples of this are the manufacturers and distributors who share sponsorship costs -or publicity-, or what is known as the “discount offer”.
advertising verticals, according to the Tapgerine website, attracts customers from a specific industry. Unlike horizontal advertising, it is limited to industry, digesting a small number of businesses and, very rarely, open to the public. This is the reason why in networks, blogs, and pages, people look at advertising of companies, brands or recognized social causes.
In this sense, Tapgerine explains through its website how it manages the advertising verticals because there are several strategies that have to be taken to offer a quality, effective service that represents a lucrative gain for both parties. If a useful product is offered to a specific audience, the advertisements must be published on specific websites in that industry, including commercial and consumer magazines.
This type of advertising, in general, works with a search engine program – Google, Omega or Bing – and is aimed at industry markets. However, the familiarity of the market is what should lead advertising verticals developers to contact websites.
The advertising verticals industry reaches its peak in the United States, is the largest and most lucrative in the world, with a net profit of 200 billion dollars. For companies like Tapgerine, who work on the creation of this content, it is essential to know which sectors are most interested in this type of advertising.
Taking as reference the United States, within the website they explain the services and companies that most appeal to advertising. According to the percentage they represent, they are listed: Retail sale, automotive and finance sector; the pharmaceutical and medicine companies; travel and tourism; videos, books, discs and DVDs, telecommunications, leisure, food and, finally, the hygiene and beauty sector.