Innovation and market research are very important to the success of manufacturing companies and organizations concerned with the offering of services. This is very important as clearly demonstrated in and through the animal game. The lottery was dubbed jogo do bicho which translate as the animal game as the game itself evolved from the thoughts of an entrepreneur who resolved to put up the game to raise fund for a zoological garden that was soon becoming unattractive to people as a result of lack of funding. Bookmakers served as the game innovator as they started publicizing the game and publishing deu no poste for people to see.
The sales of tickets outside the zoo were to break the limitation of having only people that comes to the zoo play the game. The sales of tickets were not regularized by a central body hence giving room for bookmakers to introduce new rules of como jogar no bicho (How To Play The Ogo Do Bicho) that eventually made more people attracted to the game as it became more interesting that way. The way bookmakers independently run their business was to study their market and supply areas where their product is more valuable measuring with peoples demand and responses when they see jogo do bicho result (resultado do jogo do bicho)displayed from previous draws.
Competition is what brings the best in individuals. Because of the ride of more and more bookmakers, the game started witnessing a transformation as bookmakers are faced with the challenge of remaining strong in the business to have more people coming to place wager from their end. This clearly demonstrated the culture and principle of value addition as displayed through the game of jogo do bicho Predictions (palpites do jogo do bicho). Through this avenue, the game became known far and wide in Brazil as many other nations have also imbibed the culture maybe in a different way.